KPMG Watford | Cafe Wall Branding
KPMG wanted a re-design of the social spaces in their Watford office, creating a more relaxed, contemporary cafe and coffee bar for their staff to enjoy. Working with HOK Associates who designed the interiors, I was asked to produce multiple, large-scale wall graphics that would tie in with their overarching vision for the space. I worked closely with the client and HOK to establish a graphics concept that centred on turning negatives into positives and embracing the ‘gaps' in a light-hearted way - establishing a unique style and tone of voice that would set the scene for the designs. I commissioned illustrator John Randall to turn the concept into reality, creating engaging and thoughtful illustrations that bring the space to life. Project breakdown: Concept & design strategy Large-scale wall graphics Copywriting Print & installation management