KPMG, Spring Workshop Cafe - Branding & Signage Design

With social mobility at the heart of KPMG’s corporate responsibility programme, they opened a cafe that would support the local community in Central London. A place that showcases produce from local artisans, provides training schemes and is a space for talks and events to raise awareness of social issues. Working with HOK Associates, the brief was to create an identity that visually linked to their internal CSR brand, ‘Spring’, and create some interior graphics that would make the cafe feel friendly and welcoming. Project breakdown: Concept & design strategy Naming & brand identity Signage design Glazing manifestation design Wall mural design